Rising CALI
A rice brand dedicated to help farmers
Branding
Rising CALI’s branding embodies pride, purpose, and progress for Filipino farmers. It highlights that rice is more than just food it’s a symbol of unity, resilience, and nation-building. Through bold storytelling, authentic visuals, and a modern yet grounded identity, Rising CALI bridges the gap between consumers and local farmers, inspiring every Filipino to choose rice that uplifts lives and sustains our land.
Mockups
Packaging
Rising CALI’s packaging features a striking red color known to stimulate appetite and symbolize passion for local produce. Accented with warm tones of yellow and orange, it represents the bright and hopeful future of Mindoro’s farming community. The rice imagery clearly communicates its authenticity, while the modern design sets it apart from traditional rice packaging bold, purposeful, and proudly Filipino.
